【每日一练】ACCA F1（June 2014）

Please use the space provided on the inside cover of the Candidate Answer Booklet to indicate your chosen answer to each multiple choice question.

Neill works as the procurement manager of JL Company, a large services company.
Information provided by Neill is most relevant to which of the following elements of the marketing mix?
A Physical evidence
B Distribution (or place)
C Price 
D Processes

Answer：

C

Information on purchase costs of finished goods or raw materials is important in establishing the price of a product. In terms of the marketing mix, this information is most relevant to the price element as prices should be set at least to cover cost and give an acceptable level of profit.

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