【每日一练】ACCA F1（June 2014）

Please use the space provided on the inside cover of the Candidate Answer Booklet to indicate your chosen answer to each multiple choice question.

Which of the following is the MAIN function of marketing?
A To maximise sales volume
B To identify and anticipate customer needs 
C To persuade potential consumers to convert latent demand into expenditure
D To identify suitable outlets for goods and services supplied

Answer：

B

The basic principle that underlies marketing is that it is a management process that identifies and anticipates customer needs. The other distracters in the question refer to specific activities undertaken by a marketing function. 

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