下面是电子商务英语的课文,这些都是我们需要学习的,我们把下面的这些重要的文章都翻译一遍,然后重要的句子记下来,我们的商务英语就没有什么问题了。

  UNIT 1 Brief Introduction to E-commerce

  Text

  The Emergence of E-commerce

  Supplementary Reading 1

  E-commerce in China

  Supplementary Reading 2

  Amazon——Before and After

  Supplementary Reading 3

  Should E-commerce Be Taxed Like Any Other Commerce

  参考译文

  UNIT 2 E-commerce Market Mechanism

  Text

  Electronic Marketplaces

  Supplementary Reading 1 eBay——The Juggernaut of E-marketplaces

  Supplementary Reading 2

  Collaborative Commerce——The Next Big Trend in Partnering

  Supplementary Reading 3

  Making the Web Just another Venue for Trade-Shows

  参考译文

  UNIT 3 Business-to-Customer E-commerce

  Text

  Yesterday, Today and Tomorrow of B2C E-commerce

  Supplementary Reading 1

  B2B vs B2C——More Than Just a Letter

  Supplementary Reading 2

  FAQ for B2C

  Supplementary Reading 3

  What is the Difference between B2C and B2B

  参考译文

  UNIT 4 Business-to-Business E-commerce

  Text

  Business-to-Business E-commerce

  Supplementary Reading 1 B2B Marketing Strategies

  Supplementary Reading 2 E-Commerce Procurement Management

  Supplementary Reading 3

  Research on Partner-Choosing and Web Services for B2B E-commerce in Virtual Enterprises

  参考译文

  UNIT 5 Consumer Behavior and Customer Services in E-commerce

  Text

  Customer Behavior Affects E-commerce Competitiveness

  Supplementary Reading 1

  E-commerce Report: Technology that promises to analyze sales data more simply and quickly could alter customer interactions

  Supplementary Reading 2

  Improving Customer Experience:Usability Testing Is Not Enough

  Supplementary Reading 3

  Five Myths in E-Commerce about Personalization

  参考译文

  UNIT 6 Technical Infrastructure of E-commerce

  Text

  Database

  Supplementary Reading 1

  Two Technical Infrastructures of E-commerce——Data Management and Computer Network

  Supplementary Reading 2

  Intemet

  Supplementary Reading 3

  Communities in Cyberspace

  参考译文

  UNIT 7 Mobile Commerce

  Text

  Mobile Commerce

  Supplementary Reading 1

  M-commerce Security Challenges and Solution

  Supplementary Reading 2

  M-commerce at Helsana Health Insurance

  Supplementary Reading 3

  M-commerce in China

  参考译文

  UNIT 8 Online Marketing

  Text

  E-marketing

  Supplementary Reading 1

  E-marketing Strategy and Tesco's E-marketing Campaign

  Supplementary Reading 2

  Google and Financial Crisis

  Supplementary Reading 3

  Search Engine Optimization

  UNIT 9 Payment System in E-commerce

  Text

  Electronic Payment

  Supplementary Reading 1

  Electronic Funds Transfer

  Supplementary Reading 2

  Untraceable Digital Cash, Information Markets, and BlackNet(1)

  Supplementary Reading 3

  Untraceable Digital Cash, Information Markets, and BlackNet(2)

  参考译文

  UNIT 10 Law, Ethics in E-commerce

  Text

  Computer Security

  Supplementary Reading 1 Computer Virus

  Supplementary Reading 2 The Law of the Web for Businesses

  Supplementary Reading 3 Privacy and Confidentiality in an E-commerce World