同学你好，该知识点来自沪江网校《BEC商务英语中高级【四项全能实战签约班】》的课程，想要更系统的学习，欢迎进入课程学习。不仅可以和更多的同学一起学习，而且还有老师、助教随时的学习指导和知识点解答哦。

同学，你好。

that 用于强调上文提到过的词或短语表达的同类意思，此处指代 the main concept behind a franchise。

　　that of … 的意思是“…的同类的那种东西/事情”

　　that of a compromise between setting up on your own and working for a company 表示“在自己独立建立和供职的公司之间折衷的那一类（特许经营权背后的主要理念）”

　　　　下面的短句可能有助于你理解 that of 的意思：

•The cultural relic found was that of an earlier time. 所发现的文物是较早的年代的（那种文物）

•She keyed her mood to that of the other guests. 她控制情绪使之与其他客人一致

•Asian buffalo isn't as wild as that of America's. 亚洲水牛比美国水牛温顺些。

•Our record compares favourably with that of any similar-sized company. 与同规模的其他公司相比，我们的成绩更胜一筹。